In the current competitive retail environment, the development of long-term customer relations goes way beyond the point of sale. Contemporary loyalty schemes are thriving on providing physical value and building communal feeling. No longer a carry-all, a strategically developed branded reusable shopping bag has become a highly effective physical touchpoint that can play a key role in achieving strong program engagement, brand reinforcing, and sustainable values promotion. Being one of the pioneers in the eco-friendly packaging solutions, Yameida collaborates with retailers to design high-quality, customizable bags that can be used as both a useful reward and a powerful marketing instrument in the advanced loyalty programs.
Physical Rewards that Add to Everyday Life
Loyalty incentives should be effective, and they should be of true utility. The superior quality of a reusable bag is something that can be immediately used with the daily value and can easily blend into the daily life of a customer. A durable bag is not like discount codes which are expired, a durable bag is a reminder of the brand appreciation. Yameida is a producer of these bags with the utmost standards of utility and quality endurance. We use state-of-the-art manufacturing plants consisting of 1,500 circular looms and 700 high frequency sewing machines to design bags using the strong (recycled), modified materials that are able to resist everyday wear. By giving such a beautifully designed, practical object, the perceived value of the loyalty program will be increased, and the participation and expenditure will be encouraged.
Long-term Visibility Mobile Brand Ambassadors
Whenever a loyalty member carries the bag branded, he or she becomes an active promoter. Every visit to the grocery store, market or gym becomes a publicly perceived brand impression. Yameida is more customizable with 12 color printing machines and 15 flexographic printing machines that help the brand logos, loyalty programs motifs or sustainability messages to come out vividly and permanently in clear images. This inorganic presence has unmatched reach capacity of the brand far beyond the digital platform, strengthening the top-of-mind presence and recruitment of potential new members via peer-to-peer influence.
Conforming the Loyalty with the Shared Sustainable Values
Consumers of this day and age are more and more inclined to make their purchasing decisions based on their moral standards. The promoted behavior can be sustainable, like repeat visits or the purchase threshold, and rewarded by an environmentally friendly product, which is a strong way of showing shared values. The bags manufactured by Yameida are GRS and ISO 14001 certified, and the company is capable of processing 150,000 tons of recycled materials per year. Rewarding with a bag conveys a physical responsibility towards nature, adding an emotional attachment to the eco-friendly members of the community and a point of difference between the loyalty program and the competitors.
Empowering Scalable and Tiered Program Structures
An effective loyalty program has to be scalable and flexible. Yameida avails the production flexibility to accommodate the different program levels and advertising campaigns. Having 5 production hubs in China and Malaysia and a worldwide marketing system, we are capable of fulfilling our orders of any magnitude, so that we can deliver on time a nationwide rollout or even a limited run. The retailers have opportunity to sell bag of various bag styles, designs or material grades to various achievement levels that can result in aspirational goals and collectability in the program. Our customer focus strategy will also make us to work together so that we can create bag solutions which fit exactly in certain promotional schedules and membership frameworks.
Incorporating branded reusable shopping bags into the retail loyalty plans comes in as a multi pronged benefit; the members get the valued utility, become a brand advocate and firm commitment to sustainability. Collaboration with an established manufacturer such as Yameida will ensure that high quality and customizable bags are made out of certified recycled materials which will mean that a positive picture is created about the brand according to the reward. This tactical action contributes to the increased appeal of the program, increases the rate of engagement, and creates a community faithful to a brand that cares about its customers and the environment.